PBA partners with Snappd.it to enhance social marketing efforts with QR code technology

    04/01/11

    PBA News

    PBA1958Logo.jpgThe Professional Bowlers Association is enhancing its social media efforts through a partnership with Snappd.it – a division of Seattle-based business review site Judy's Book — by incorporating quick response (QR) codes on the organization's collateral and printed promotional materials.

    Snappd.it provides self-serve creation of a mobile website along with a printable flyer which brings customers to the site via scanning of a QR code on a printed piece. The mobile site links to all leading social media outlets and helps businesses gain followers on social networking platforms such as Facebook and Twitter.

    QR codes, a tracking technology initially introduced in the manufacturing and delivery service industries, are becoming more widely used in other commercial marketing and communication applications targeted to mobile phone users.

    QR codes are generally small matrix codes printed on collateral materials such as posters and brochures that can be scanned by a cell phone. Scanning the QR code provides a direct link to additional information about a product or service and at the same time those responses can be tracked by the business.

    "I am excited to partner with the PBA, this is a prime example of how Snappd.it can be used to get new Facebook and Twitter followers while fans are attending an event," said John Nelson, Director of Business Development at Judy's Book.

    "Increasingly marketers will be using QR codes on promotional materials to not only increase activity on social media sites, but also share videos or specialized landing pages that help illustrate a new product or service."

    "The PBA executes tournaments with over 200 hosts per year and all of our collateral including templates customized at the Bowling Center level will include QR codes from Snappd.it," said Tim Morelli, Director of PBA Marketing and Licensing.

    "Along with the Lumber Liquidator PBA Tour's audience reach on the ESPN family of networks, this partnership will further enhance our social marketing presence."

    PBA will incorporate QR codes on 1,000 PBA Experience posters that will be distributed to PBA Experience league hosts, practice centers, Lumber Liquidator PBA Tour, Regional and Senior Tour host centers.

    PBA fans will have the ability to "snap" the QR code with their mobile phones and connect directly to the PBA Facebook Fan Page, PBA.com or PBA's Twitter feed. The QR code will also be included on PBA Experience flyers and more than 16,000 score books that will be sent to 200 PBA Regional Tour bowling centers.