Earlier National Bowling Week seeks to raise awareness by setting world record By Mark Miller
07/20/10
National Bowling Week returns in 2010 with a familiar goal but an earlier date.
For the third straight year, the goal is to set a world record for most games bowled in a 24-hour period. With a high of 741,821 games recorded in 2009, NBW organizers hoping to top one million games this year on Saturday, Aug. 7.
This year's version, with a theme of "Bowling: More Fun Than Ever," begins July 31. That's one month earlier than the previous four versions after many bowling centers asked to move the dates well before the traditional start of the league season.
"The month-earlier timing gives proprietors the opportunity to implement week-long programs when lanes and customers are readily available," said Strike Ten Entertainment Vice President of Marketing and Research Henry Lewczyk Jr. in the June edition of Bowling Center Management.
"This special week represents an outstanding time to celebrate the nation's No. 1 participatory sport with the 67.2 million people who already enjoy the sport annually."
To help break the 24-hour game record, a nationwide free game is being offered by the Bowling Proprietors' Association of America. People can download a coupon for the free game at www.gobowling.com.
National Bowling Week returned to the forefront in 2006 after a 20-year absence. It is designed to increase awareness of bowling as a fun activity available to everyone. Bowling centers and United States Bowling Congress local associations work together to create special events to entice people to come to bowling centers.
More than 1,000 centers took part in 2009. National Bowling Week is a joint venture of BPAA, STE, the United States Bowling Congress, Professional Bowlers Association and International Bowling Pro Shop and Instructors Association.
Column
Republished courtesy of Examiner.com (July 19, 2010)
National Bowling Week returns in 2010 with a familiar goal but an earlier date.For the third straight year, the goal is to set a world record for most games bowled in a 24-hour period. With a high of 741,821 games recorded in 2009, NBW organizers hoping to top one million games this year on Saturday, Aug. 7.
This year's version, with a theme of "Bowling: More Fun Than Ever," begins July 31. That's one month earlier than the previous four versions after many bowling centers asked to move the dates well before the traditional start of the league season.
"The month-earlier timing gives proprietors the opportunity to implement week-long programs when lanes and customers are readily available," said Strike Ten Entertainment Vice President of Marketing and Research Henry Lewczyk Jr. in the June edition of Bowling Center Management.
"This special week represents an outstanding time to celebrate the nation's No. 1 participatory sport with the 67.2 million people who already enjoy the sport annually."
To help break the 24-hour game record, a nationwide free game is being offered by the Bowling Proprietors' Association of America. People can download a coupon for the free game at www.gobowling.com.
National Bowling Week returned to the forefront in 2006 after a 20-year absence. It is designed to increase awareness of bowling as a fun activity available to everyone. Bowling centers and United States Bowling Congress local associations work together to create special events to entice people to come to bowling centers.
More than 1,000 centers took part in 2009. National Bowling Week is a joint venture of BPAA, STE, the United States Bowling Congress, Professional Bowlers Association and International Bowling Pro Shop and Instructors Association.
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